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scotthillDesign Specialties: Graphic Design, Web Design, Print Design, Design strategy, branding and identity, UI design, interaction design, human-centered design, interactive application design, typography, information architecture, usability.

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The Official Site of the Masters Tournament is an IBM sponsored Event website. All Content Copyright 1996-2010 Augusta National, Inc. All Rights Reserved. The site is designed and hosted by IBM. All computer code Copyright 1996-2010 IBM Corp. and Augusta National, Inc. All Rights Reserved.

The following covers my involvement in the design of the website and interactive applications as the Art Director / Lead Creative Designer for IBM interactive.


Masters Website Case Study

Client:

Augusta National Golf Club

Media:

Website

Interactive Applications:

Full Screen Video
iPhone App
Interactive Leader Board

Year:

2010


Project Objectives

Augusta National wanted a new innovative design approach for the 2010 Masters Tournament site to enhance the user experience and retain a clear usage of the Masters brand. The Official Site was not only to include the website, but also a variety of interactive applications for use during the Tournament to support the Live Webcast during Masters week.
 

The Vision

The new website design creates a user experience to make you feel like you are at the Tournament. The usage of large background photos captures the feeling of the Augusta National Golf Club and tells the story of the Tournament as it is happening. Only the most important information was included in the content and this was accomplished by the use of transparent modules at a fixed size, so not to distract from the background photos. Some of the modules are collapsable to help enhance the overall design of the website navigation, content and story telling imagery.
 

My Role

As Art Director/Lead Creative Designer for IBM interactive, I worked closely with the core design and development team to understand the client’s strategic business, marketing, branding, functional and creative objectives. I applied this knowledge to the design of the new website and applications. I managed the development of the creative solution and application of the brand throughout the course of the development and implementation.
I was responsible for designing and implementing the visual and functional interface design for the website while integrating the newest interactive technologies available. I led a designer in the development of the front-end user interface for the website and related interactive applications. I also helped with the overall Information Architecture for the new site features and related applications. I worked closely with Information Architects, the Technical team and Project Managers to ensure all processes were followed to IBM standard, and that all client requirements were met within the timeline and budget. I collaborate with the team to design innovative features and applications for the 2010 Masters Tournament website.
 

Responsibility Overview

Creation of  high quality deliverables including graphics for the website and related interactive applications used during the Live Webcast Tournament.

Manage the implementation and production of all graphics for the website and interactive applications to ensure consistency throughout all mediums while ensuring the development team received all graphics in a timely manner for development and to meet the site launch deadline.

Worked as a team member of the Events Group to support the design and Live Webcast Hosting for the Tournament.

Maintained administrative tasks such as project timeliness, estimates, distribution of design tasks, team & client meetings and on-time billing.



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