Design Portfolio

scotthillDesign Specialties: Graphic Design, Web Design, Print Design, Design strategy, branding and identity, UI design, interaction design, human-centered design, interactive application design, typography, information architecture, usability.

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Signature Surfaces specializes in custom stone design, fabrication and decorative stone work. They incorporate the latest technology for all aspects of fabrication and installation with their custom techniques for any design using natural stone, porcelain tile, glass tile and mosaic.

Signature Surfaces Case Study

Client:

Signature Surfaces

Media:

Website

URL:

signature-surfaces.com

Other Media

Identity and Marketing Collateral

Year:

2008


Project Objectives

Signature Surfaces required a complete company branding, including creation of the company logo, stationary, business cards, marketing collateral and website. The digital brand strategy to be carried through all the identity materials reflects their business objectives and also represent the companies attributes with a suitable ‘look and feel’, consistent color, style, visual assets, and site navigation.
 

The Vision

The goal was to ensure the digital brand has a strong, positive meaning for the users and represents Signature Surfaces’ extensive knowledge, experience and quality craftsmanship in custom stone design, fabrication and decorative stone work.

The site’s success depends upon a thoughtful and innovative design for the website navigation, information flow and content layout to meet the user’s expectations while fulfilling the companies business objectives. The information must be easily accessible, easy to use, have well organized content, and have visual impact capable of attracting visitors and business. An overall good design is about communicating and providing a compelling user experience, not just making things look attractive.
 

My Role

I worked directly with the client to understand their business, marketing goals and creative vision and applied this to the design and development of the Signature Surfaces website and complete company identity. As the Information Architect and Creative Designer I created the navigational flow of the information and overall organization of the functional structure. I was responsible for designing and implementing the visual and functional interface design for the website while integrating the newest interactive technologies available. I led the development of the front-end user interface for the website.

I designed all printed collateral and ensured the company brand was applied in a consistent manner. I prepared all print documents for final production and printing processes. All client requirements were met within the timeline and budget.
 

Responsibility Overview

Creation of Company Branding, Logo, Stationary and Marketing Collateral.

Creation of all graphics for the website including the following:

  • Overall website information flow & structure
  • Actualize the creative vision into graphical screen designs and all graphical interface elements
  • Design and develop Flash Materials & Edge Selection Galleries and Flash Photo Galleries

Manage the implementation and production of all graphics for the website and marketing collateral to ensure consistency throughout all mediums.

Execution of all creative efforts to insure they are on strategy, on budget, and on schedule.

Facilitate creative reviews for client approval.

Demonstrate proven success with integrating offline & online digital campaigns.



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