Design Portfolio

scotthillDesign Specialties: Graphic Design, Web Design, Print Design, Design strategy, branding and identity, UI design, interaction design, human-centered design, interactive application design, typography, information architecture, usability.

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Sue Ann Gonis is a Professional Life & Leadership Coach specializing in coaching for organizations (executives, leaders, and teams), as well as individuals and couples on a personal and professional level.

Sue Ann Gonis – Professional Life & Leadership Coach – Case Study


Sue Ann Gonis –
Professional Life & Leadership Coach


Identity, Branding and Website




Project Objectives

Sue Ann Gonis required a professional identity, branding and website to represent the services she offers as a Professional Life & Leadership Coach. The digital brand and logo represents the multiple services Sue Ann specializes in helping you create greater fulfillment in all areas of your life including career, finances, health and relationships.

The Vision

The vision for the Digital Brand was to create a clean and organized design for the logo, website navigation, information flow and content layout, while communicating the professional services offered by Sue Ann. The information must be easily accessible, easy to use and navigate with visual impact capable of attracting visitors and business. Successful design and branding are about communicating and providing a compelling user experience. This was accomplished for Sue Ann’s website and identity using the principles of designs to organize and design the information while maintaining focus on the business objectives.

My Role

I worked with the client team to understand the overall objectives and business needs, finalize the website content and create the overall information architecture for the website. I created the digital brand and image with the design of the company logo and color palette. This was carried throughout the website design and development in the mindful creation of the content structure, navigational flow and layout of all pages. I designed and implemented the visual and functional structure of the website with the use of WordPress CMS and creative use of HTML5 and CSS3. I was able to successfully accomplish all aspects of the Identity and Brand for Sue Ann Gonis which has provide a return on her investment.

Responsibility Overview

Creation of Company Branding, Logo and Website.

Designed all graphics for the branding and Identity System.

Design and Develop of all graphics for the website including the following:

  • Overall web site information flow & structure
  • Design the creative vision into graphical screen designs and all graphical interface elements
  • Develop the page layouts and design with HTML – CSS and WordPress Shortcodes

Ensure budgets, deadlines, etc. are complete, accurate and follow the project plan and objectives.

Facilitate creative reviews for client approval.

Successfully create and integrated the SAG brand and identity system.

Facilitate review of WordPress admin functionality.