Project Objectives

Time Freedom Trading (TFT) needed a new modern website design to promote their investment trading system and online course. The goal of the course is to make you financially savvy and independent with the proper mindset, process, and skills to earn time freedom on your own. The website required detailed overview of the TFT investment opportunities, what to expect from the course and access to enroll in the course straight from the website. The course signup page contains sensitive information related to the TFT system and required a password protected feature to access the complete course overview and curriculum.

  Website Design – Graphic Design – Development Solutions 

Time Freedom Trading’s system empowers main street with wall street knowledge and tools to compound wealth and earn time freedom through proven trading and investing strategies.

The Vision

We utilized the existing brand and identity guidelines to create a consistent design throughout the website and ensure it represents Time Freedom Trading’s extensive knowledge, experience and understanding of the stock market, investing and trading strategies. We also incorporated the TFT website mascot, Gordon the Gecko throughout all pages of the website to bring a little fun and whimsy to the text heavy page designs.

My Role

As the Creative Lead, Designer and Information Architect I worked with the client to gather requirements and understand the overall vision, objectives and business goals for the Time Freedom Trading online experience. I applied the TFT branding guidelines, created the overall website structure, content flow, page layouts and design by utilizing the latest interactive technologies including HTML5, CSS3 and WordPress Shortcodes to create a user-centered design focused on the key points offered by the Time Freedom Trading System. I ensured the online experience and course related materials have a cohesive and consistent look and feel to represent the Time Freedom Trading brand.

The TFT website required a lot of text information relevant to their course, investment opportunities and empowering yourself with a complete system to compound wealth for life. I ensured there is a balance in design elements including photos, graphics, branding elements and white space so all the designs and information is clear and easy for users to understand the purpose of the TFT course and the benefits from enrolling.

The TFT Course

The TFT Master Class is an eight-week course focusing on the fundamental elements of the U.S. stock market to give you a solid understanding of the market indexes, sectors and industries, as wells criteria for building yearly trading and investing portfolios suitable for trading and investing in long term holding. The course gives you the opportunity to learn through practice and paper trading in every class.

The TFT course covers 20+ years of intellectual property covering investing and trading experience. So it required private access to the detailed course overview and full course curriculum. We accomplished this by creating a secure password protected login to enter the overview and course details. This is only accessible after enrolling and completing the registration process.

FAQ + Legal

The TFT seminar series is a “live” four session webinar where you learn a complete trading and investing system that can deliver consistent and profitable results. Investing involves risk which may include the loss of principal. So Time Freedom Trading needed a variety of Legal disclaimers to ensure they are not held liable for financial loss and future results of your investments.

There are always questions when investing your own money. We included a FAQ section to help with those questions related to the TFT Trading System, costs and what you will learn.

TFT Shop

The TFT seminar and courses are not a publicly advertised classes. So how does the public find out about the TFT Trading System? Maybe someone you know took the courses and thought it was worth while and recommended it to you. TFT was looking for other options on how to help promote the TFT System and courses without investing in a lot of marketing and advertising. They decided to create a shop to promote the TFT Trading System with a variety of merchandise displaying the TFT logo, brand and also options with the mascot, Gordon The Gecko. This will help spread the word about Time Freedom Trading from those who have taken the course and know how it works.

The TFT Shop has merchandise for everyone in your family. From Mens and Women’s gear, to baby’s, boy and girls. In addition they have a variety of other items sporting the TFT Brand and mascot including hats, hoodies, holiday and household items.

Marketing

Time Freedom Trading uses a variety of items in their course and curriculum materials. They wanted a bold and eye-catching graphic for use in their “With Time Freedom” (WTF) Report that covers the current state of the market and investing opportunities. The vision was to create a 3D graphic similar to news media outlets opening graphics. TFT plans to animate the graphics as an intro and background for the WTF Report in class sessions.

We successfully designed the new online experience for Time Freedom Trading utilizing the TFT Brand guidelines, design elements and page layouts to clearly demonstrate the purpose and possible results from taking the Time Freedom Trading Courses. The overall experience of the website symbolizes Time Freedom Trading’s approach to trading and investing in the stock market. We implemented clear interactions with clean design elements, bold graphics and custom photography, which aligns with the quality of courses provided by Time Freedom Trading. The end result is a unified brand experience and web presence that is smart, approachable, and attractive to TFT potential students.

Project Overview

Creation of an all new modern Website for Time Freedom Trading, including creation of all graphics and designs for the website.

Project Objectives

Spectrum Consulting required a complete re-design of their company website. We needed to utilize the existing brand and color palette to create a website that displays Spectrum Consultings’ extensive knowledge and experience in construction management. Including a variety of services covering construction planning and scheduling, cost and resource loading, forensic analysis and stakeholders’ contract considerations pertaining to schedule management.

  Website Design – Graphic Design – Development Solutions 

Spectrum Consultings’ Philosophy is Vested in Their Clients’ Success with Tailored Solutions to Suit, Effective Work Products, and Excellence in Service for all clients.

The Vision

Creating a successful design and implementing their brand is about clearly communicating their services, while providing a user-centric and thoughtful user experience, not just providing an aesthetically attractive site. This was accomplished with the successful implementation of the brand and website information architecture by displaying Spectrum Consultings’ extensive experience using industry specific Tools & Tradecraft Mastery, Tailored Solutions and a portfolio of sample works.

My Role

I worked closely with Spectrum Consulting’s owner to understand their business objectives, brainstorm ideas and help document the best possible solution for the Spectrum Consulting new website. As the Creative Lead and Developer I utilized the provided content to create the website structure, content flow, page layouts and designs by applying the latest interactive technologies including HTML5, CSS3 and WordPress Shortcodes. This created a user-centered design focused on the key services and capabilities offered by Spectrum Consulting. It was essential to ensure the correct color palette was applied correctly to all pages and designs so the Spectrum brand was correctly displayed throughout the new website and marketing materials. The visual treatment of each page header and page content had to be designed to clearly document the services, tools, tradecraft mastery and unique tailored solutions offered by Spectrum Consulting.

My attention to detail ensured everything was clear and precise for prospective clients. I provided the best quality work on all areas of the project, which allowed me to create high quality work products and deliverables which resulted in the successful design and implementation of the Spectrum Consulting brand and website.

Projects

It was imperative that we highlight the Spectrum Consulting’s service excellence and tradecraft mastery with examples of their work. We created a Projects section that demonstrates Spectrum’s ability to provide Service Excellence and Tailored Solutions within their specific construction industry. This was done by utilizing photography to represent each industry category they provide their clients. Along with specific project details of the work completed, details of the services provided, location and photo samples of the final solution.

  Spectrum Consulting’s Project Industry Categories 

These Categories include construction for, Multifamily, Hospitality, Senior Living, Office, Medical, K12/Higher Education, Automotive, Aviation and Civil/Transportation.

Resources

Spectrum Consulting also needed a Resources section to provide share resource aids with their trusted users and contacts. These resources include Videos, PDF Aids and Articles related to the construction industry. Each category is organized by specific project role as it relates to the construction industry. The PDF Aids have sensitive information that required and secure login to be able to access and download each PDF file. This was done by creating a function that sends a request to be verified and provide a password to access and download the related documentation.

We utilized the existing Spectrum Consulting brand to create a modern and interactive website that clearly communicates their industry specific skills and services with end results that are bold and engaging. We defined the site architecture, produced a visual sitemap and translated all into a visual design that is functional and appealing for the Spectrum Consulting clients and end users. The new website successfully communicates their commitment to service excellence, with an easy-to-navigate design that is interactive and engaging while creating a thoughtful online experience.

Project Overview

Creation of an all new modern Website for Spectrum Consulting. Including creation of all graphics and designs for the website.

Project Objectives

Writer and author ML Childs needed a new website design to promote her books (The Vital Sacrifice & The Missing Link), and to help promote her services as an author, copywriter, screenwriter, blogger, and historian. This was accomplished with the design and development of a new clean and modern website with a thoughtful design and user experience. The website required new and updated content that’s clear and easy to explore. We also needed to highlight M.L. Childs multiple writing services and knowledge as a historical writer.

Website Design – Development – Graphic Design – Marketing

The Vision

Creating a successful design is about communicating the services and products offered while providing a compelling user experience, not just providing an aesthetically attractive site. This was accomplished with the successful implementation of the website content by creating a site navigation that highlights M.L. Childs extensive knowledge and skills of writing books, blogging, copywriting, screenwriting, and education in history research.

The design and user experience of the new website was created with the use of a basic grid system and clean page designs applied with a minimal color palette to highlight the site content and not be distracting to users. The design and user experience symbolizes M.L. Childs approach to writing content for various clients for use on blog articles, and copy for websites and social media.

M.L. Childs Latest Books

Marketing ads for each book were designed for use on the website and other online areas including social media and various websites. The ads were designed to promote M.L. Childs books throughout the year at specific target dates. Ads were designed in a variety of sizes to help promote the two books. I ensured all marketing materials have a cohesive and consistent look and voice to represent each book.

My Role

I worked with the client to gather information, brainstorm ideas and understand the overall objectives and business needs for her website. I created a solution with the design and development of effective navigation, information and graphics through sound design principles, strategic planning and execution of the business requirements and objectives.

As the Information Architect, Designer and Developer I created the navigational flow of the information and overall organization of the website structure. Designed and coded the page layouts and designs with HTML, CSS and WordPress Shortcodes. While creating a visual interesting design that is easy to use and provides clients with a complete overview of M.L. Childs skills and body of work.

Custom graphics were designed and created to highlight different features and enhance the overall website design. Then use of these custom designs in combination with the clean pages designs help to enhance the overall site experience.

I also redesigned the logo for Latrodectus Entertainment, LLC, the parent company and publisher for her books and tv/movie scripts. The logo was designed based on the existing logo. The overall design was simplified so the company name and design was clear and readable.

We successfully designed and created a new online presence for M.L. Childs that clearly communicates her commitment to the client experience, with easy-to-navigate actions, informative content that does not overwhelm the reader. We also utilized photography and custom graphics with aesthetic benefit and storytelling of her extensive experience and services as an author, copywriter, screenwriter, blogger, and historian. I ensured a cohesive look and consistent graphic style was implemented across all designs.

Project Overview