Project Objectives

The Grant Academy is a private school that specializes in the education of elementary age students with learning and cognitive disabilities, ADHD, ADD, Asperger’s autism, and other disabilities. The Grant Academy came to us to create and build a full branding and web experience that captured their unique approach to optimize learning for all types of students. The new visual design and brand must help them to stand out from other private S.T.E.M. schools into a league of their own, while communicating the benefits and affordability of their style of education and learning.

  Branding – Logo – Identity – Website – Collateral  

The Grant Academy believes all students can learn, but some learn differently. They use a whole brain approach to optimize learning. If students can feel it, touch it, hear it, and experience it, they can gain a better understanding and experience true learning.

The Vision

The new visual design and brand is evocative, real, and clear, and the voice captures The Grant Academy’s devotion to the success of its students, collaborative spirit, and integrity.

Branding

My Role

As the Creative Lead, Designer and Information Architect I worked with the client to gather requirements and understand the overall vision, objectives and business needs for the new Grant Academy brand and online experience. I created the branding guidelines, website structure, content flow, page layouts and design by utilizing the latest interactive technologies including HTML5, CSS3 and WordPress Shortcodes to create a user-centered design focused on the key services offered by The Grant Academy. I ensured the online experience, all design collateral and marketing materials have a cohesive and consistent look and feel to represent The Grant Academy brand.

The overall experience of the website symbolizes The Grant Academy’s modern approach to special education. We implemented clear interactions with clean design elements, bold graphics and custom photography, which aligns with the quality of courses provided by The Grant Academy and their educators.

Collateral & Photography

The Grant Academy required visual identity collateral for their teachers and for general use within the school. The brand collateral needs to do be much more than just be pretty, it must communicate their services and create a positive message to the parents of potential students. The design must convey their message in a clear and distinguishable way across all collateral. The media used to support the message should have consistent color, style, and visual assets across all channels and further The Grant Academy’s mission. We also designed the school signage and a marketing brochure to clearly communicate The Grant Academy’s purpose and abilities as a Private Elementary S.T.E.M. School that can be trusted with their students education. The new brand image was also applied to cups and pens for use at the school.

 

We incorporated custom photography of the school classroom environment and building architecture, paired with stock photos for use in the website design and marketing collateral. The final results enhance The Grant Academy Brand message for aesthetic benefit and storytelling.

We successfully designed a complete ecosystem of brand visuals and online experience for The Grant Academy Brand with the creation of the brand, logo, website and collateral. The end result is a unified brand experience and web presence that is smart, approachable, and attractive to parents of potential students.

Project Overview

Creation of an all new modern Brand, Logo and Website for The Grant Academy. Including creation of all graphics and designs for the website.

Project Objectives

Writer and author M.L. Childs needed a professional book cover design for her new paranormal romance novel The Vital Sacrifice. The design needed to capture the feeling of mystery and intrigue portrayed in the novel by a secret fraternal order of genies. They traded in their humdrum past lives to join the Order of Legions of Solomon’s Temple. With such a lavish life guaranteed by membership to this secret society, why would one of its top members risk his power and prestige all because of his obsession with the famous singer, Teresa McMillan?

Graphic Design – Image Editing – Photo Retouching  

A fraternal order, hundreds of years in the making, is in jeopardy of crumbling at the foundation because of one member’s failure to maintain protocol in order to protect the egocentric desires of the entire brotherhood. Can the power of love conquer all…even the undead? Find out in… “The Vital Sacrifice”.

The Vision

M. L. Childs is the author of The Vital Sacrifice and she graduated with a bachelor’s degree in history from Spelman College. She was inspired to write The Vital Sacrifice after countless hours of listening to history lectures that were devoid of drama. The Vital Sacrifice fuses fiction, history, fantasy and drama together to create a paranormal tale that re-introduces the Western world to the Eastern concept of the genie.

 

M. L. Childs resides in Metro Atlanta, where she is developing her skills as a screenwriter. She also does freelance writing for a variety of magazines and blogs.

My Role

I worked with the client to understand the overall objectives and business needs for the design of her new paranormal romance novel cover. Miss Childs had a rough idea on what she wanted. We worked together to refine her concept into a design that would portray the story in a way that would attract consumers with intrigue and mystery. I organized the related elements needed to create the visual design and through the use of sound design principles and strategic planning I executed the design concept into a reality. I ensured the cover design properly represented the Paranormal romance by including elements beyond the range of scientific explanation, and blending together themes from the speculative fiction genres of fantasy, science fiction, and horror.

As the Creative Lead and Designer I developed the color palette, type treatments and applied photo editing and manipulation to create the final cover design.

Marketing Collateral

Miss Childs needed marketing designs for social media accounts and other online uses to help promote her new paranormal romance novel The Vital Sacrifice. I created a variety of designs in various sizes to help promote the new novel. I ensured all marketing materials have a cohesive and consistent look and voice to represent and help promote THE VITAL SACRIFICE.

I successfully designed and created the new book cover and marketing collateral for The Vital Sacrifice. I ensured a cohesive look and consistent graphic style was implemented across all designs.

Project Overview

Creation of Paranormal Romance Novel Book Cover and Online Marketing Collateral.

Project Objectives

Data Fusion required a complete identity and branding for their IT Solutions Company with the creation of the overall color palette, logo and identity collateral. We needed to create a brand experience that communicated their strong ties to the IT industry while conveying their message of a reliable and professional IT Solutions provider for small and large corporate companies.

  Branding – Logo – Identity Collateral 

Data Fusion provides specialized consulting services for unique IT needs and Solutions. They are a solutions provider for reselling hardware, software and business solutions for all types of businesses. Data Fusion holds contracts, wins new deals, manages project plans, budgeting, resources and is a licensed hardware and software products solutions reseller.

The Vision

Your Brand is the mental picture of who you as a company represents to consumers, it’s influenced by the elements, words, and creativity that surround it. Your Brand serves as a guide to understanding the purpose of the business objectives. It enables you to align a marketing plan with those objectives and fulfill the overarching strategy. Without a brand, the business doesn’t have an identified purpose, without a purpose how can you stand out from among your competition?

Branding

My Role

I worked with the client to understand the overall objectives and business needs for the branding and identity design. We brainstormed ideas and I applied this information to the design of the brand which is carried throughout the logo and identity collateral. As the Creative Lead and Designer I developed the branding guidelines, color palette, type treatments and created all designs. I ensured all design collateral and marketing materials have a cohesive and consistent look and voice to represent the Data Fusion corporate image.

Through the use of sound design principles, strategic planning and execution of the business requirements and objectives we successfully designed and created the Data Fusion brand and identity collateral which resulted in a satisfied client.

We successfully designed and created the new Brand and Identity for Data Fusion and ensured a cohesive look and consistent graphic style was created that describes the visual devices used to represent the company and their unique services.

Project Overview

Creation of Company Branding, Logo and Identity Collateral.

Project Objectives

Version III required a complete identity and branding for their song writing, music production and publishing company with the creation of the overall color palette, logos and identity collateral. We needed to design and create a brand experience that clearly communicates their love and passion for music with meaning. Version III is about the real meaning in music and the new brand must connect their strong ties to musicians, while conveying their message of a reliable and professional music and publishing company for new and current musicians and song writers.

  Branding – Logo – Identity Collateral  

The Vision

Your Brand is a combination of color schemes, designs, words, etc., that your company employs to make a visual statement about itself and to communicate its business philosophy. It is an enduring symbol of how a company views itself, how it wishes to be viewed by others, and how others recognize and remember it.

Branding

Final solution for Version III music

Song Writing & Music Production

Final solution for Version III publishing

Music Publishing / Administration

My Role

I worked with the client gathering information, brainstorm ideas and understand the vision and project requirements. We developed a working solution and I applied this information to the design of the brand which is carried throughout the logo and identity collateral. As the Creative Lead and Designer I developed the branding guidelines, color palette, type treatments and created all designs. I ensured all design collateral and marketing materials have a cohesive and consistent look and voice to represent the Version III corporate image.

The new Version III brand image is carried throughout the logo and identity system with the use of consistent color, type, layout and style. All based on the principles of design and our creative vision.

Identity Collateral

We successfully designed and created the Version III brand and identity collateral with a simple, yet effective design and brand message which resulted in a satisfied client.

Project Overview

Creation of Version III music and publishing Branding, Logo and Identity Collateral.

Project Objectives

Signature Surfaces required a complete company branding, including creation of the company logo, stationary, business cards, marketing collateral and website. The challenge was to design a complete branding and web experience that captured the distinctiveness in their projects that sets Signature Surfaces apart from the ordinary in the stone industry. We needed to built brand trust for their target audience, and create a visually appealing and interactive visual experience.

   Branding – Logo – Identity – Collateral  

Signature Surfaces specializes in custom stone design, fabrication and decorative stone work. They incorporate the latest technology for all aspects of fabrication and installation with their custom techniques for any design using natural stone (granite-marble-travertine), porcelain tile, glass tile and mosaic.

The Vision

We worked together with the client to create a brand image and user experience for Signature Surfaces that is interactive and engaging with accurate communication of the company services throughout the website, identity and all marketing collateral.

Branding

My Role

I worked directly with the client to understand their business, marketing goals and creative vision and applied this to the design and development of the Signature Surfaces website, company identity and marketing collateral. I utilized the new brand image and applied the design throughout all media to create a cohesive brand image and online user experience. As the Information Architect and Creative Designer I created the navigational flow and overall organization of the functional structure for the website. I was responsible for designing and implementing the visual and functional interface design for the website while integrating the newest interactive technologies available.

We needed to ensure Signature Surfaces’ distinctive and custom stone work was displayed on the website clearly and effectively to demonstrate the quality of their work and services. To ensure this all photos were processed, color corrected and touched up when needed, to ensure all the details of the creative designs came through to prospective clients.

Collateral

Brand Collateral is the collection of media used to promote the brand and support the sales and marketing of a product or service. It’s the tangible evidence of the brand, designed congruent with the brands core values and personality. The digital brand design was carried through all the identity materials and marketing collateral and reflects their business objectives and represents the companies attributes with a suitable ‘look and feel’, consistent color, style, and visual assets. I designed and prepared all print documents for final production and printing processes.

We successfully designed a complete ecosystem of brand visuals, assets and online experience for Signature Surfaces with the creation of the brand, logo, website and collateral. The end result is a unified brand experience and web presence that is smart, approachable, and attractive to both potential clients and the general audience. All client requirements and business objectives were met within the timeline and budget.

Project Overview

Creation of an all new modern Brand, Logo and Website for Data Fusion Specialists. Including creation of all graphics and designs for the website.

Project Objectives

Sauce Stix are a variety of pre-made sauces conveniently frozen and packaged ready for use to help create tasty meals, while incorporating different flavors from around the world. Sauced Stix required the creation of its brand image with the design of its logo, color palette and product packaging design for its variety of different Sauce Stix flavors.

  Branding – Logo – Packaging 

Jump start your food with saucestix, pre-made frozen sauce ready to add to any dish you make. It comes in six different flavors made with 12 all natural ingredients, no artificial color or preservatives.

The Vision

Through our initial requirements gathering session with the client we brainstormed ideas and ensured we were clear on the direction for the new Sauce Stix brand and packaging design. To create a strong brand through packaging design and branding it requires more than a good eye. The information, layout and product design must have clarity and simplicity, honesty, authenticity, shelf impact, extensibility and practicality. An overall good design is about communicating and providing a compelling consumer product, not just making things look attractive.

Branding

My Role

I worked directly with the client to understand their business, marketing goals and creative vision and applied this to the design of the Sauce Stix packaging. We applied the Sauce Stix brand to the design of 6 different packages for the different sauces offered by Sauce Stix, include southwestern, tuscan, pacific rim, caribbean, mid west and southern. We tied the brand across all designs using a consistent style and application of the logo, photo placement, titles and related text information and graphics. We used custom photography from scotthillDesign on all of the Sauce Stix box designs. The photos used in the designs tie into the product title and region each Sauce Stix gets their inspiration from for the flavor and seasonings used in it’s ingredients. We also used different color palettes for each design to help enhance the package design, product recognition and shelf impact.

A professionally designed solution will enhance the perceived value of your offerings and increase your sales. We designed a brand identity that connects product recognition with the consumer using consistent graphic styles, color unification, and repetition while maintaining the product identity and Sauce Stix brand.

Additional Uses

After the initial design of the Sauce Stix brand and packaging they were looking for an additional option on ways to package their products. They needed an option that would allow for packaging their unique sauces in different amounts that the original package design would not allow. We decided a simple label design would allow for this. With a label design the sauces could be packaged using plastic wrap and could accommodate different amounts of Sauce Stix in one package. Then the label could be applied to carry the Sauce Stix brand across this additional product solution.

The final solution depends upon the design of an effective brand to reflect the company through sound design principles, strategic planning and execution of the business requirements and objectives. With the use of custom imagery and clear and simple designs we successfully designed the Sauce Stix packaging designs and brand message which resulted in a satisfied client.

Project Overview

Creation of an all new modern Brand, Logo and Packaging Design for Sauce Stix. Including creation of all graphics and designs.