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Data Fusion Specialists is a Technology Staff Augmentation Firm, providing specialty resources in the IT world. They provide the highest quality technology professionals in the Commercial and Public Sector markets.

Data Fusion Specialists – Identity, Branding and Website Case Study


Data Fusion Specialists


Identity, Branding and Website




Project Objectives

Data Fusion Specialists required a professional identity, branding and website to represent the company. The design of the company logo, Identity System and tag line reflects their knowledge in specialized Technology Staff Augmentation for IT companies and is carried throughout the website design.

The Vision

The goal was to ensure the Identity and Brand has a strong, positive meaning for their clients and represents Data Fusion Specialists’ (DFS) extensive knowledge in specialized consulting services. They provide a high degree of integrity and support for IT companies projects and resources. The overall design and color scheme used throughout the branding and all collateral symbolizes the strengths of putting together many parts to a create a strong specialized service, which is the key aspect the DFS’s specialized consulting services.

My Role

I worked directly with the client to gather information, brainstorm ideas and understand the overall objectives and business needs. I utilized this information in the creation of the brand, company tag line and website to reinforce the specialized services DFS has to offer. The brand is carried throughout the logo and identity system with the use of color and style, based on the principles of design. The final solution depends upon the design and development of effective identity system to reflect the company through sound design principles, strategic planning and execution of the business requirements and objectives. My understanding of the client’s requirements and ability to apply them to the DFS branding resulted in a satisfied client.

Responsibility Overview

Creation of Company Branding, Logo and Website.

Designed of all graphics for the branding and Identity System.

Creation of all graphics for the website including the following:

  • Overall web site information flow & structure
  • Design the creative vision into graphical screen designs and all graphical interface elements
  • Develop the page layouts and design with HTML – CSS and WordPress Shortcodes

Ensure budgets, deadlines, etc. are complete, accurate and follow the project plan and objectives.

Facilitate creative reviews for client approval.

Successfully create and integrated the DFS brand and identity system.