We understand all the components of a brand creation and ensure that we think about your brand attribute, benefit, reward, attitude and positioning.
Our attention to detail helps to provide creative & innovative solutions for any type of product or service you need.
You can leverage our expertise to create identities which stand out from the rest. A good brand starts with a good product and unfolds into a visual language that tells your story and leaves a lasting impression. A successful identity system gives you a set of standards upon which to communicate your business in a meaningful way. We will work with you to create the best possible first impression for your company, and every impression thereafter.
Key Components of a Successful Brand
Distinctive – Have a special quality, style, attractiveness
Consistent – Use the same colors, styles, etc. on all collateral
Persistent – Never modify or update a central element of a brand just because you are tired of it
Stand For Something – Linked to something specific
Creative – Design something new and innovative
Protect It – Register a trademark and brand identity
Design Services Available
- Corporate/Personal Logo
- Stationary (business cards, letter-head)
- Custom Color Palette
- Brand Guidelines
logos, trademarks, logotypes, icons, type systems, color systems, identity standards, brand guidelines and stationary.
Your brand is the foundation of your company and the logo is the visual shortcut to the trademark of the brand. A logo identity system and a strong branding system are both crucial when marketing and promoting a consistent image and voice, but a brand speaks for itself.
Utilize our Creative Design Services to create your next marketing campaign to help promote your business.
Marketing collateral is the content brands produce to promote their products or services. These materials show customers how products will benefit them and reinforce brand identity. Marketing collateral has two main purposes: providing customers with the right information at the right time and building your identity as a brand
Understand Your Marketing Goals
We will start with our Creative strategy and strategic planning to ensure we understand your business and marketing goals. At scotthillDesign our design process is an art of combining text and graphics and communicating an effective message in the design of youor marketing collateral, and any other type of visual communication. At scotthillDesign we explore the creative design process involved in taking a project from idea to finished project. We imagine it, sketch it, give it shape, form, and color. It is a collaborative effort to organize your information into a complete visual message. The design of any collateral must incorporate the marketing objectives and strategy of the business it represents.
A Few Types of Marketing Collateral
- Printed Materials (Brochures, Product Catalogs, Magazines, Proposals & Presentations, Posters, Signs, etc.)
- Case Studies
- Landing Pages
- Blog posts
- E-books / White Papers
- Email Newsletter
- Digital Reports
- Price Comparisons
Web design is more than just slapping html tags and CSS up onto a page. You need to explore the space and layout, handle fonts and colors, and put it all together in a format that brings your message across. We can help you to create a thoughtful user experience by applying the principles of design to create and organize the design elements in an effective manner that will bring value to your investment.
Good design is a source of competitive advantage. Your site must load quickly, be easy to use, have well organized content, and have visual impact capable of attracting praise, visitors and business. Good design is about communicating, not just making things look attractive.
Website Design Services Available
- Website Design & Development
- Search Engine Optimization (SEO)
- Full Content Management System (CMS) to maintain and update all content as needed
- Mobile Design
- Review of WordPress Maintenance
We utilize the power of WordPress to build successful websites by applying the latest technologies and design trends for our clients website projects.
Phases for Designing a Successful Website
We know it’s important to have a step-by-step approach to all web design projects. See the info below to understand how a proper plan builds a better website.
Step 1: Discovery Phase
Step 2: Project Definition & Scope
Step 3: Sitemap, Site Architecture
Step 4: Visual Design
Step 5: Site Development & Testing
Step 6: Launching the Website
Step 7: Site Maintenance
Every new client these days wants a mobile version of their website. It’s essential that the overall design style is viewable on many different devices and size of devices. The design must respond to an iPhone, the iPad, Galaxy, BlackBerry, netbook, Kindle — and all screen resolutions must be compatible, too. With so many different devices and sizes understanding Responsive Design is essential to every project.
Take a competitive edge with customized web design adaptable to modern day technology. Our designs are created with function in mind and work on multiple user interfaces, including desktop and laptop screens of all sizes, tablets, and smartphones.
Responsive Web Design
Responsive web design (RWD) or responsive design is an approach to web design that aims to make web pages render well on a variety of devices and window or screen sizes from minimum to maximum display size to ensure usability and satisfaction.
A responsive design adapts the web-page layout to the viewing environment by using techniques such as fluid proportion-based grids,flexible images,and CSS3 media queries,an extension of the @media rule.
More Design and Marketing Services
Print & Graphic Design
Print design requires a clear and effective layout. Typography is one of the more crucial aspects of print design and is the essential practice of organizing, arranging, and modifying type. Our techniques and design style used in print has a direct impact on how the reader is able to receive the image. Typography doesn’t have to be plain and boring. It can be beautiful, creative, and colorful. scotthillDesign incorporates creative and original layouts, using color variations, and a variety of design skills to create a product that fits your business needs and marketing goals.
Design Services Available
- Marketing Collateral
- Page Layout
- Product Packaging
- Specialty Cards
- News Letters
- DVD Covers
Social Media Design
Successful social media design allows businesses to directly connect and engage with customers. WE will help you connect to your consumers instantly with social media directly to their phone, tablet, or computer. In today’s fast moving world marketing has become increasingly visual. Some of the fastest-growing social networks like Pinterest, Instagram, and Snapchat are focused primarily on visual content.
Visual social branding refers to what your social media content looks like. For example your profile picture, your cover photo, and especially your social posts. Great visuals on social media are important because the human brain is wired to read and understand images better and faster than words. Plus, visual content increases social engagement.
4 Ingredients of Social Media Success
- A consistent color palette and design
- Font pairings that match your brand’s personality
- Appropriate imagery and content, consistent with your brand messaging
- Engaging presence that contributes to your overall brand perception
Design Services Available
- Interactive Ad Banners
- Design Animation
Why work with us
We deliver end-to-end digital services to drive the success of your business by Integrating branding initiatives throughout all marketing collateral.
- With over 25 years experience in the design industry we utilize our Creative Process and digital marketing tools to ensure your project success.
- Our prices are per project to help make it easier for you to manage your budget with flexible terms of project scopes and timelines.
- Open communication throughout the entire project to ensure we don’t miss any details you require.
- We utilize High Level graphic design skills for web design and development to ensure your website is created using the latest technology to keep up with the current trends in the market.
Understand Our Creative Process
Creative Strategic services includes requirements gathering, concepting, art direction, consulting, brainstorming, wireframes or any other form of creative idea generation.
First we need to know what to communicate, then we work together to develop a compelling way to make it happen. I will work with you to organize your thoughts and come up with a creative strategy to bring out the value of your brand, product or service. Our creative process will help you to achieve the best results by researching the topic, finalizing your content and brainstorming ideas to create an effective solution for you and your business.
“Creative strategy and strategic planning is vital to ensure the successful delivery of a project and this holds true regardless of project size. Every project starts with talking, scoping and research, followed by the definition of a Creative Strategy that meets both your business requirements and your users’ expectations.”
Tools, Technology and Design
Our creative services will ensure the best user experience for your website and provides a return on your investment.
Content Management System (CMS) manage your website
CMS stands for Content Management System, a computer program that helps manage websites and specific aspects of sites, like blogs, news feeds, shopping features, etc. CMS may serve as a central archive for documents, movies, pictures, data, etc. A CMS makes it easy to publish, edit, and otherwise modify site content.
Website / WordPress Design & Customization
WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day.
Additional Custom Graphic Design & Development
If you need a custom design that’s not listed in the design services above please send an email with specifications on what you need. Describe in detail any colors, themes or styles you are thinking about for your design. Include reference to any existing web sites you like, or give us a call to discuss your project goals.