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ML Childs Website – Case Study

M.L. Childs Writer Website

Project Objectives

Writer and author M.L. Childs needed a new website design to promote her books (The Vital Sacrifice & The Missing Link), and to help promote her services as an author, copywriter, screenwriter, blogger, and historian. This was accomplished with the design and development of a new clean and modern website with a thoughtful design and user experience. The website required new and updated content that’s clear and easy to explore. We also needed to highlight M.L. Childs multiple writing services and knowledge as a historical writer.

Website Design – Development – Graphic Design – Marketing


The Vision

The vision for the website is to provide clients easy access to M.L. Childs experience and knowledge as a writer and historian. The most important feature was to promote M.L. Childs various books with clear and precise imagery and descriptions of each book. This included presenting the books with a design that was inviting, provides a short summary and links with multiple options to purchase each book. In addition to her books, we needed to design the site content to clearly communicate and demonstrate M.L. Childs experience as an author, blogger, copyright and historian. This included a detailed overview of her experience, certifications, access to her resumes, a press kit, suggested readings, and multiple writing services. We needed to clearly communicate how she helps clients and the process to get started.

Creating a successful design is about communicating the services and products offered while providing a compelling user experience, not just providing an aesthetically attractive site. This was accomplished with the successful implementation of the website content by creating a site navigation that highlights M.L. Childs extensive knowledge and skills of writing books, blogging, copywriting, screenwriting, and education in history research.




The design and user experience of the new website was created with the use of a basic grid system and clean page designs applied with a minimal color palette to highlight the site content and not be distracting to users. The design and user experience symbolizes M.L. Childs approach to writing content for various clients for use on blog articles, and copy for websites and social media.


M.L. Childs Latest Books

The Vital Sacrifice


Opera diva Teresa McMillan has obsessed fan, Ali Rahman, hot on her trail. He he chases her around the world just to get the opportunity to be with her — believing her to be his lost love from many lifetimes ago.


But is the fatigue Teresa is experiencing from her recent tour causing her to imagine a love affair with this complete stranger? Or did this encounter really happen?

The Missing Link: Building the Bridge From Your Current Circumstances to Your Future

The Missing Link is a 30-minute short read that focuses on the manifestation phase of the Law of Attraction – the part that so many people struggle with the most. Sure, you know what you want, and you want it badly, but why isn’t it showing up in your life? The Missing Link reveals what you are doing incorrectly that may be keeping your desires out of reach. It also explains how you can correct these things to improve your attraction power.


Marketing ads for each book were designed for use on the website and other online areas including social media and various websites. The ads were designed to promote M.L. Childs books throughout the year at specific target dates. Ads were designed in a variety of sizes to help promote the two books. I ensured all marketing materials have a cohesive and consistent look and voice to represent each book.

My Role

I worked with the client to gather information, brainstorm ideas and understand the overall objectives and business needs for her website. I created a solution with the design and development of effective navigation, information and graphics through sound design principles, strategic planning and execution of the business requirements and objectives.

As the Information Architect, Designer and Developer I created the navigational flow of the information and overall organization of the website structure. Designed and coded the page layouts and designs with HTML, CSS and WordPress Shortcodes. While creating a visual interesting design that is easy to use and provides clients with a complete overview of M.L. Childs skills and body of work.

Custom graphics were designed and created to highlight different features and enhance the overall website design. Then use of these custom designs in combination with the clean pages designs help to enhance the overall site experience.


I also redesigned the logo for Latrodectus Entertainment, LLC, the parent company and publisher for her books and tv/movie scripts. The logo was designed based on the existing logo. The overall design was simplified so the company name and design was clear and readable.



We successfully designed and created a new online presence for M.L. Childs that clearly communicates her commitment to the client experience, with easy-to-navigate actions, informative content that does not overwhelm the reader. We also utilized photography and custom graphics with aesthetic benefit and storytelling of her extensive experience and services as an author, copywriter, screenwriter, blogger, and historian. I ensured a cohesive look and consistent graphic style was implemented across all designs.

Project Overview

Creative Strategy & Creative Consulting

Design of the website and digital brand, including implementing the minimal color palette, core visual identity and typography.

  • Understand your vision and requirements
  • Create outline and workflow
  • Brainstorm ideas and solutions
  • Content review and updates

Info Architecture UI/UX Graphic & Web Design

Creation of all content and graphics for the website, ensure design consistency in the interface including the following:

  • Overall web site information flow & structure
  • Create sketches and designs
  • Choose photos, process and retouch, created custom graphics to align with the brand
  • Design the creative vision into graphical screen designs and all graphical interface elements

Front-End Development & WordPress Solutions

Develop and code the graphic interfaces into usable pages, consistent layouts and utilize WordPress technologies including:

  • Develop the page layouts and design with HTML – CSS and WordPress Shortcodes
  • Test on browsers and devices
  • Client review, revisions, updates
  • Launch website

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