Neale Lundgren Website 2020 – Case Study
Neale Lundgren PhD needed a complete website redesign to help promote his new book and provided updated content for his current and prospective clients. We needed to refine Neale’s brand, color palette and design to implement a website built with the latest technology to ensure it is up-to-date with the current styles and trends in design. The website required clear presentation of the new book with links to purchase from various online sellers. In addition to other content related to his other writings, music and mentoring opportunities.
Brand Update – Website Re-Design – Development Solutions
Neale Lundgren PhD, is a therapist, a former Benedictine monk, a poet, and a musician. He has taught at St. John’s University, Emory University, and Pacifica Graduate Institute. As a teacher, he uses the conversation of presence, reflective reading, meditation, and transformational energy work to help put students in touch with their soul and the sacred in the midst of the world.
The vision for Neale’s new website is to create a clean and simple design that highlights and captures the essence of his accomplishments and teachings. To do this Neale wanted to highlight and present the three main categories of content he provides for his clients using READ, LISTEN and CONNECT. The overall design and color scheme used throughout the updated brand and website reflects Neale’s knowledge and understanding of the world with the use of consistent color, style, and visual assets. To create a successful website we had to successfully communicate Neale’s accomplishments, while providing a user-centric and thoughtful user experience.
For the website redesign we needed to consolidate the decades of content Neale has created over the years into a user friendly and easily accessible design. The two main categories of content are organized under the sections for READ and LISTEN. As Neale has written many articles, books, papers and thesis we created an interactive interface to display and link to his many writings. We also created a section to highlight Neale’s different podcasts and lectures into a design that is clear and easily accessible for the website users.
Neale also has decades of music recorded from the 1960’s through 2004. We created a page to highlight his music ranging from Alternative Folk, World Fusion, Contemporary Folk, Folk Rock, Jazz, and Pop music. The page clearly displays a variety of CDs and recorded music with an interface that allows users to sample and download songs from different CDs. We also created links to purchase songs from Apple Music and the online iTunes Store.
Neale wanted to update his brand with a change to the overall color palette used in his personal logo design. To create the brand essence he was looking for I refined his existing logo with the use of a blue palette to symbolize calm, trust and intelligence. I refined the organic shapes and applied layers of blue colors to create more depth in the logo itself. I also utilized pale shades of brown which creates the feeling of sanctuary, relief, and security. We successfully updated Neale’s organic logo mark influenced by The Crown Chakra, with a color palette that embodies Neale’s spiritual background, education and mentoring.
Blue is a serene and calming color that represents intelligence and responsibility. Blue is cool and relaxing and a good option for therapy or meditation. Light baby blue is peaceful, while dark blue can signify depth and power. It is the most popular color in the world, both when it comes to personal preferences (for both genders) and usage in business logos. It’s the go-to color for trusted, corporate institutions. Light shades of brown are identified as sophisticated and depicts a pure and humble nature. Tan color has an association with trustworthiness, loyalty, and encouragement as well.
In essence, Neale is an artist, fascinated with seeing the divine in all things. Throughout his life, he has been compelled to document the path of the soul through time. It is through time and our journey upon earth that we experience the lessons that ultimately lead us to higher realms of love and awareness.
I worked with Neale to understand his vision, the overall objectives and business needs to finalize the website content and create the overall information architecture for the new design. As the Information Architect, Creative Designer and Developer I created the navigational flow of the information and overall organization of the functional structure. I utilized different elements from Neale’s new book cover design, elements from his writings and related photography to create a clean and minimal design. By using the new color palette from his branding in combination with simple graphics and photos I was able to clearly communicate Neale’s services, collateral and knowledge as a mentor to create a successful website design.
By using the latest technology and design skills I implemented Neale’s vision into a functional and interactive website to help promote his new book and organize his years of content and writings. We accomplished this with Neale’s website with custom photography used to create custom designed art and samples of his extensive collection of history, writings, music, art and Psycho-Spiritual Approach to Mentoring.
As the overall project Lead, Designer and Developer I managed the design and development of all graphics for the website and branding solutions to ensure consistency throughout. I organized the project budgets, deadlines, etc. to make sure they are complete, accurate and follow the project plan and objectives. We successfully integrated the digital brand for Neale’s website and focused on creating the best experience possible for the target audience.
Creation of company Branding, Logo and Website for Neale Lundgren Ph. D.. Including creation of all graphics and designs for the website.
Creative Strategy & Creative Consulting
- Understand your vision and requirements
- Create outline and workflow
- Brainstorm ideas and solutions
- Content review and updates
Info Architecture UI/UX Graphic & Web Design
- Overall web site information flow & structure
- Create sketches & wireframes
- Created custom graphics and designs
- Design the creative vision into graphical screen designs and all graphical interface elements
Front-End Development & WordPress Solutions
- Develop the page layouts and design with HTML – CSS and WordPress Shortcodes
- Test on browsers and devices
- Facilitate creative reviews for client approval, revisions, and updates
- Launch website