Project Objectives

Neale Lundgren PhD needed a complete website redesign to help promote his new book and provided updated content for his current and prospective clients. We needed to refine Neale’s brand, color palette and design to implement a website built with the latest technology to ensure it is up-to-date with the current styles and trends in design. The website required clear presentation of the new book with links to purchase from various online sellers. In addition to other content related to his other writings, music and mentoring opportunities.

Brand Update – Website Re-Design – Development Solutions

Neale Lundgren PhD, is a therapist, a former Benedictine monk, a poet, and a musician. He has taught at St. John’s University, Emory University, and Pacifica Graduate Institute. As a teacher, he uses the conversation of presence, reflective reading, meditation, and transformational energy work to help put students in touch with their soul and the sacred in the midst of the world.

The Vision

For the website redesign we needed to consolidate the decades of content Neale has created over the years into a user friendly and easily accessible design. The two main categories of content are organized under the sections for READ and LISTEN. As Neale has written many articles, books, papers and thesis we created an interactive interface to display and link to his many writings. We also created a section to highlight Neale’s different podcasts and lectures into a design that is clear and easily accessible for the website users.

Neale also has decades of music recorded from the 1960’s through 2004. We created a page to highlight his music ranging from Alternative Folk, World Fusion, Contemporary Folk, Folk Rock, Jazz, and Pop music. The page clearly displays a variety of CDs and recorded music with an interface that allows users to sample and download songs from different CDs. We also created links to purchase songs from Apple Music and the online iTunes Store.

Branding

In essence, Neale is an artist, fascinated with seeing the divine in all things. Throughout his life, he has been compelled to document the path of the soul through time. It is through time and our journey upon earth that we experience the lessons that ultimately lead us to higher realms of love and awareness.

My Role

I worked with Neale to understand his vision, the overall objectives and business needs to finalize the website content and create the overall information architecture for the new design. As the Information Architect, Creative Designer and Developer I created the navigational flow of the information and overall organization of the functional structure. I utilized different elements from Neale’s new book cover design, elements from his writings and related photography to create a clean and minimal design. By using the new color palette from his branding in combination with simple graphics and photos I was able to clearly communicate Neale’s services, collateral and knowledge as a mentor to create a successful website design.

By using the latest technology and design skills I implemented Neale’s vision into a functional and interactive website to help promote his new book and organize his years of content and writings. We accomplished this with Neale’s website with custom photography used to create custom designed art and samples of his extensive collection of history, writings, music, art and Psycho-Spiritual Approach to Mentoring.

As the overall project Lead, Designer and Developer I managed the design and development of all graphics for the website and branding solutions to ensure consistency throughout. I organized the project budgets, deadlines, etc. to make sure they are complete, accurate and follow the project plan and objectives. We successfully integrated the digital brand for Neale’s website and focused on creating the best experience possible for the target audience.

Project Overview

Creation of company Branding, Logo and Website for Neale Lundgren Ph. D.. Including creation of all graphics and designs for the website.