About This Project

Omega Consulting Group – Helps clients lay the foundation for long term success by providing personalized attention, real-time information, expert guidance and executable solutions for your Corporate Restructuring, Interim Management and Transaction Support Advisory. Omega Consulting Group mission is to provide the highest standards of financial leadership, integrity and professionalism to companies facing significant change or distress.

Project Objectives

Omega Consulting Group required a complete professional identity, branding and website to represent their mission to provide the highest standards of financial leadership, integrity and professionalism to companies facing significant change or distress. The brand image and identity needed to represent their multifaceted services that provide corporate business solutions which results in generating long-term competitive advantage with their specific markets.

The Vision

The vision for the Omega Consulting Group branding and website was to create a clean, positive image and message for their prospective clients. To accomplish this we used a subtle color palette, with the combination of a minimalist design and compelling imagery to represent their overall offerings and processes to provide personalized solutions for all clients. The founder has over 20 years of experience as a senior executive and consultant in a wide range of international and U.S. based financial and operational roles. We needed to clearly represent and display his extensive knowledge and experience in a wide range of corporate industries based on sound design principles while creating a user friendly and functional design.

My Role

As the Creative Lead and Information Architect I worked with the client to gather information and understand the overall Omega Consulting Group objectives and business needs. I applied this information to the Omega brand design which was carried throughout the company logo, website design elements and page layouts. Combining graphical elements into the page designs and customized imagery created a strong relation between the Omega Consulting Group key services and experiences they offer to their clients. The final solution was accomplished through the use of sound design principles, strategic planning and execution of the business requirements and objectives within the design and development of the Omega brand and website.

Responsibility Overview

Creation of Company Branding, Logo and website.

Designed all graphics for the website including the following:

• Overall web site information flow & structure
• Design the creative vision into graphical screen designs and all graphical interface elements
• Created customs graphics and imagery for use throughout the website design
• Utilized scotthillDesign Stock Photography throughout the website designDevelop the page layouts and design with HTML5 – CSS3 and WordPress Shortcodes

– Manage the design and development of all graphics for the website and branding solutions to ensure consistency.

– Maintained administrative tasks to ensure the budget, deadlines and project plan was followed accordingly.

– Facilitate creative reviews for client approval.

– Successfully create and design the Omega Consulting Group digital brand and online presence.