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Alicorn Institute

About This Project

The Alicorn Institute is dedicated to making inner studies accessible, to provide techniques, teachings and practices that are applicable to modern life. The movement is both inward and outward, is both theoretical and experiential, spiritual and yet practical.


Project Objectives

The Alicorn Institute required a complete company branding including creation of the company logo and website. The digital brand identity for the Alicorn Institute represent their primary purpose, to provide therapeutic counseling and/or pranic healing sessions to individuals who embrace an integrative paradigm in their approach to physical disease or psychological imbalance. The website design includes the many paths to healing the Alicorn Institute provides through custom designed images to symbolize each path offered. They also required a dynamic online schedule and class registration feature for all clients to sign-up for classes through their website.


The Vision

The vision for the Alicorn Institute was to create a calm soothing design with the use of subtle colors and strong imagery throughout the site and ensure the Identity and Brand has a strong, positive meaning for their clients. The navigation is organized in a thoughtful way to provide a user-centric experience and highlight the key services offered by the Alicorn Institute. The flow of information and content layout is organized to communicate the business objectives in a compelling way, is user friendly and keeps the users interested and wanting to explore more of the website content.


My Role

To understand the overall objectives and business needs of the client I facilitated an information gathering sessions to brainstorm ideas and understand their vision and requirements. With this information I created the company image and brand with the design of the company logo, tagline and overall use of color throughout the website and identity collateral. The final solution depends upon the design and development of effective identity system to reflect the company through sound design principles, strategic planning and execution of the business requirements and objectives. I designed and implemented the visual and functional structure of the website with the use of the WordPress CMS and creative use of HTML5 and CSS3. I was able to successfully accomplish all aspects of the Identity and Brand for the Alicorn Institute which resulted in satisfied clients and a return on their investment.


Responsibility Overview

Creation of Company Branding, Logo, tagline and Website.


Designed all graphics for the website including the following:

  • Overall web site information flow & structure
  • Created Custom Graphics and Images for each Healing Path
  • Design the creative vision into graphical screen designs and all graphical interface elements
  • Develop the page layouts and design with HTML – CSS and WordPress Shortcodes


– Manage the design and implementation of the entire project to ensure budgets, deadlines, etc. are complete, accurate and follow the project plan and objectives.

– Organized creative reviews and weekly communication for client approval.

– Successfully create and integrated the Alicorn Institute’s brand and identity system.


Art, Branding, Identity, Logo, Web

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