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Data Fusion Specialists – Case Study

Data Fusion Specialists

Project Objectives

Data Fusion Specialists is a Technology Staff Augmentation Firm, providing specialty resources in the IT world. They provide specialized consulting services with a high degree of integrity and are experts in enterprise content management and innovation. Data Fusion Specialists (DFS) required a professional branding, identity and website to represent the company. The design of the company logo, Identity System and tag line reflects their knowledge in specialized Technology Staff Augmentation for IT companies and is carried throughout the branding and design collateral.

  Branding – Logo – Identity – Collateral 

Data Fusion Specialists provides expertise in multiple industries including Commercial, Federal and Public Sector markets. DFS makes it a point to understand your needs and provide high quality IT Solutions, Services and Resources that exceed your expectations.

 

The Vision

The goal was to ensure the DFS Identity and Brand has a strong, positive meaning for their clients and represents Data Fusion Specialists extensive knowledge in specialized consulting services. The DFS team has decades of experience in IT project management, architecture, design, implementation, testing and support across multiple technologies. Our challenge was to design and develop a fluid website that could communicate their depth of expertise and ability to understand your needs to provide the services that meet your particular requirements.

After our initial requirements gathering session with the client we were clear on the direction for the new Data Fusion Specialists brand and online experience. The website needed to be professional and designed with the corporate and IT culture in mind. We used a strong color palette combined with a sharp and crisp design, utilizing a lite background for the content to stand out clearly to the users. With the use of customs designed imagery for the homepage and throughout the website we clearly communicated the DFS services, capabilities and business goals.

Branding

The whole point of brand identity is to create a memorable and unique image for the business that customers can use to identify them in a crowd. The idea behind the Data Fusion Specialists brand was to create a positive message and image for the consumer that connects product recognition with their unique services and solutions. They provide a high degree of integrity and support for IT companies projects and resources. So we created a brand that incorporates visual elements such as color, form, and shape, which encapsulate and conveys the symbolic meanings of data fusion. Putting together many parts to create a specialized logo mark and brand that communicates the DFS business philosophy, staff augmentation with integrity.

 

 

My Role

I worked directly with the client to gather information, brainstorm ideas and understand the overall objectives and business needs. I utilized this information in the creation of the brand, company tag line and website to reinforce the specialized services DFS has to offer. The brand is carried throughout the logo and identity system with the use of color and style, based on the principles of design. The final solution depends upon the design and development of effective identity system to reflect the company through sound design principles, strategic planning and execution of the business requirements and objectives. My understanding of the client’s requirements and ability to apply them to the DFS branding resulted in a satisfied client.

Data Fusion Specialists provide functional and technical consultants across multiple leading edge technologies in the corporate and IT world. We designed a brand system that communicates the DFS services clearly and accurately to their current and future clients.

Collateral

The collateral of your brand is often the first impression of your product or service and first impressions really count. The Brand identity should be a consistent message received by its audience through all types of media. A professionally designed solution will enhance the perceived value of your offerings and increase your sales. We designed the DFS collateral, paired with style guidelines and used as a framework to ensure the corporate image is cohesive and consistent.

The overall design and color scheme used throughout the branding, online experience and all collateral symbolizes the strengths of putting together many parts to create a strong specialized service, which is the key aspect to the Data Fusion Specialists specialized consulting services.

Project Overview

Creation of an all new modern Brand, Logo and Website for Data Fusion Specialists. Including creation of all graphics and designs for the website.

Creative Strategy & Creative Consulting

  • Understand your vision and requirements
  • Create outline and workflow
  • Brainstorm ideas and solutions
  • Content review and updates

Info Architecture UI/UX Graphic & Web Design

  • Overall web site information flow & structure
  • Create sketches & wireframes
  • Developed the branding guidelines, color palette, type treatments
  • Designed the creative vision into a Brand and Identity Solution
  • Design the creative vision into graphical screen designs and all graphical interface elements

Front-End Development & WordPress Solutions

  • Develop the page layouts and design with HTML – CSS and WordPress Shortcodes
  • Test on browsers and devices
  • Client review, revisions, updates
  • Launch website