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Knowles Learning Specialists – Case Study

Knowles Learning Specialists

Project Objectives

Knowles Learning Specialists (KLS) required a complete identity and branding including creation of the company logo and website. The KLS digital branding and design needed to represent their knowledge and experience with special needs education and skills to teach children who learn differently and struggle daily with academics. The KLS process and resources to achieve these goals must be documented clearly so the parents will be comfortable and can rely on Knowles Learning Specialists to teach and mentor their children no matter what their learning disabilities may be.

  Branding – Website Design – Development Solutions 

The mission of Knowles Learning Specialists is to build bridges enabling students who learn differently to incorporate new skills that lead to success as they continue their education.

 

The Vision

The vision for the Knowles Learning Specialists brand and website was to create a clear and precise summary of their capabilities to teach their children in a comfortable environment.  By creating a user friendly design that works together with their custom teaching solutions and specific skills and strategies that allow their students to experience success as they continue their education. Creating a successful design and brand is about communicating and providing a user-centric and thoughtful user experience, not just providing an aesthetically attractive site. This was accomplished with the successful implementation of the brand and website information architecture by displaying Knowles Learning extensive experience working with students who struggle with ADD/ADHD, LD, dyslexia, and other learning differences.

We developed the brand strategy for Knowles Learning Specialists by identifying the core components of their business that was used as a blueprint to develop the design and marketing strategy. We identified their purpose in teaching students new skills that lead to success, a consistent color palette and style, and a logo with emotional impact that helps customers connect with the KLS Brand.

 

Branding

The brand image was to relate to the combined years of success helping students overcome their learning difficulties and incorporate new skills that lead to success. To design the brand attributes, we experimented with typography, iconography, and underwent an extensive mark exploration. We explored different approaches for the brand and logo mark including playful designs, common items related to schools, learning and teaching and icon treatments to represent the variety of students KLS teaches. This led us to create a solution of a logo mark that is broad and represents many types of students while displaying the KLS message of “Educating 4 Life”. Our effective branding process creates a unique identity that differentiates Knowles Learning Specialists from the competition.

Knowles Learning Specialists utilizes many different materials and resources including Orton-Gillingham methodology, Handwriting Without Tears, and numerous other materials that help in the remediation of learning disabilities.

 

My Role

I worked closely with the client to understand their business objectives, brainstorm ideas and help document the best possible solution for the Knowles Learning Specialists branding and website. As the Creative Lead and Information Architect I created the website structure, content flow, page layouts and design by utilizing the latest interactive technologies including HTML5, CSS3 and WordPress Shortcodes to create a user-centered design focused on the key services offered by Knowles Learning Specialists. I provided the client with all final print documents and logos in various formats for use in marketing the KLS brand and business. My attention to detail helped to ensure the best quality work on all areas of the project and allowed me to create high quality work products and deliverables which resulted in the successful design and implementation of the Knowles Learning Specialists brand and website.

It was essential that we highlight the KLS approach and services in the new website design. This was accomplished by designing a custom interactive layout for the Services page, while making it clear and user friendly. With the combination of photography and interesting text treatments we designed and created custom graphics and custom HTML & CSS to display the KLS Services.

 

 

We created a brand system that captured the Knowles Learning Specialists approach to teaching and the end results is bold and engaging. We defined the site architecture, produced a visual sitemap and translated all into a visual design based on the principles of design that is functional and appealing for the KLS users. The new brand and website honors their commitment to the teaching, with an easy-to-navigate design that is more interactive and engaging while creating a thoughtful online experience.

Project Overview

Creation of an all new modern Brand, Logo and Website for Knowles Learning Specialists. Including creation of all graphics and designs for the website.

Creative Strategy & Creative Consulting

  • Understand your vision and requirements
  • Create outline and workflow
  • Brainstorm ideas and solutions
  • Content review and updates

Info Architecture UI/UX Graphic & Web Design

  • Overall web site information flow & structure
  • Create sketches & wireframes
  • Developed the branding guidelines, color palette, type treatments
  • Design the creative vision into graphical screen designs and all graphical interface elements

Front-End Development & WordPress Solutions

  • Develop the page layouts and design with HTML – CSS and WordPress Shortcodes
  • Test on browsers and devices
  • Client review, revisions, updates
  • Launch website