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Spectrum Consulting – Case Study

Spectrum Consulting

Project Objectives

Spectrum Consulting required a complete re-design of their company website. We needed to utilize the existing brand and color palette to create a website that displays Spectrum Consultings’ extensive knowledge and experience in construction management. Including a variety of services covering construction planning and scheduling, cost and resource loading, forensic analysis and stakeholders’ contract considerations pertaining to schedule management.

  Website Design – Graphic Design – Development Solutions 

Spectrum Consultings’ Philosophy is Vested in Their Clients’ Success with Tailored Solutions to Suit, Effective Work Products, and Excellence in Service for all clients.


The Vision

The vision for the new Spectrum Consulting website was to create a clear and precise summary of their experience and proven capabilities providing excellence in service in construction management. The site content was very text heavy so we needed to create a balance in the page designs and layouts. We accomplished this by creating designs using a balance of color, photography, icons and typography throughout the site.

Creating a successful design and implementing their brand is about clearly communicating their services, while providing a user-centric and thoughtful user experience, not just providing an aesthetically attractive site. This was accomplished with the successful implementation of the brand and website information architecture by displaying Spectrum Consultings’ extensive experience using industry specific Tools & Tradecraft Mastery, Tailored Solutions and a portfolio of sample works.



My Role

I worked closely with Spectrum Consulting’s owner to understand their business objectives, brainstorm ideas and help document the best possible solution for the Spectrum Consulting new website. As the Creative Lead and Developer I utilized the provided content to create the website structure, content flow, page layouts and designs by applying the latest interactive technologies including HTML5, CSS3 and WordPress Shortcodes. This created a user-centered design focused on the key services and capabilities offered by Spectrum Consulting. It was essential to ensure the correct color palette was applied correctly to all pages and designs so the Spectrum brand was correctly displayed throughout the new website and marketing materials. The visual treatment of each page header and page content had to be designed to clearly document the services, tools, tradecraft mastery and unique tailored solutions offered by Spectrum Consulting.

My attention to detail ensured everything was clear and precise for prospective clients. I provided the best quality work on all areas of the project, which allowed me to create high quality work products and deliverables which resulted in the successful design and implementation of the Spectrum Consulting brand and website.




It was imperative that we highlight the Spectrum Consulting’s service excellence and tradecraft mastery with examples of their work. We created a Projects section that demonstrates Spectrum’s ability to provide Service Excellence and Tailored Solutions within their specific construction industry. This was done by utilizing photography to represent each industry category they provide their clients. Along with specific project details of the work completed, details of the services provided, location and photo samples of the final solution.

  Spectrum Consulting’s Project Industry Categories 

These Categories include construction for, Multifamily, Hospitality, Senior Living, Office, Medical, K12/Higher Education, Automotive, Aviation and Civil/Transportation.




Spectrum Consulting also needed a Resources section to provide share resource aids with their trusted users and contacts. These resources include Videos, PDF Aids and Articles related to the construction industry. Each category is organized by specific project role as it relates to the construction industry. The PDF Aids have sensitive information that required and secure login to be able to access and download each PDF file. This was done by creating a function that sends a request to be verified and provide a password to access and download the related documentation.


We utilized the existing Spectrum Consulting brand to create a modern and interactive website that clearly communicates their industry specific skills and services with end results that are bold and engaging. We defined the site architecture, produced a visual sitemap and translated all into a visual design that is functional and appealing for the Spectrum Consulting clients and end users. The new website successfully communicates their commitment to service excellence, with an easy-to-navigate design that is interactive and engaging while creating a thoughtful online experience.


Project Overview

Creation of an all new modern Website for Spectrum Consulting. Including creation of all graphics and designs for the website.

Creative Strategy & Creative Consulting

  • Understand your vision and requirements
  • Create outline and workflow
  • Brainstorm ideas and solutions
  • Content review and updates

Info Architecture UI/UX Graphic & Web Design

  • Overall web site information flow & structure
  • Create sketches & wireframes
  • Developed the branding guidelines, color palette, type treatments
  • Design the creative vision into graphical screen designs and all graphical interface elements

Front-End Development & WordPress Solutions

  • Develop the page layouts and design with HTML – CSS and WordPress Shortcodes
  • Test on browsers and devices
  • Client review, revisions, updates
  • Launch website

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