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Traverse Consulting – Case Study

Traverse Consulting

Project Objectives

Traverse LLC required a complete identity and branding including creation of the company logo, website and marketing collateral. The brand and logo needed to represent the challenges it takes to navigate today’s business world and how Traverse can help your business reach those milestones and goals through it’s solutions and services. The website content and design must be clear with easy to understand navigation, graphics, photos and functionality, while covering Traverse’s turnkey Management Services’ process and documenting their specific services to Support, Restructure and Maximize Your Business to streamline operations and improve performance.

  Re-Branding – Website Design – Development Solutions 

Traverse LLC provides the highest quality advice, executable solutions, personalized service and support to middle market clients in order to help them achieve their goals with restructuring, interim management, and litigation support and financial due diligence.


The Vision

The vision for the Traverse LLC marketing and website was to create a strong, positive meaning for their clients by documenting their unique process to quickly assess their clients’ situations and assemble the optimal resources to address critical business issues. We created a unified online experience by creating a user friendly design that works together with their custom solutions and advice to help clients achieve their goals. This was accomplished by creating a cohesive system for all mediums that displays their brand and experience with proven results, while communicating their extensive knowledge in specialized consulting services affordable for a wide variety of clients. By using a subtle color palette along with clear and organized page layouts, we focused on Traverse’s key successes and experiences with engaging imagery combined with strong messages to convey the highly personalized service you will receive from Travers LLC.

Traverse has a separate division of the company that focuses specifically on winning business. They engage prospective clients and analyze their current state of business to show what services Traverse can provide to help get them on the right track. The Traverse Financial Consulting group are specialist in reviewing a clients business to see if there specialized services in restructuring turnaround for financial and tax assistance can be applied in the current state of the prospective client’s business.



Traverse had an existing logo and brand that needed to be updated to a modern consistent design to represent the company and create a clear message throughout the website and marketing collateral. The challenge with the Traverse brand was they were using multiple logos with a variety of color palettes that did not create a cohesive brand experience. Our solution was to create a brand identity that connects product recognition with the specific roles each division of Traverser offers. We did this by refining the key brand image and applying this to both logos, and utilizing two different color palettes to separate each as their own. By adding the title of the specific key services for the second division this clearly identified each branch of the Traverse LLC services and offerings.





My Role

I worked with the client to gather information, brainstorm ideas and understand the overall objectives and business needs for Traverse. I applied this information to the design of the Traverse brand which is carried throughout the company logo, website and marketing collateral. As the Information Architect and Creative Designer I created the navigational flow of the information and overall organization of the functional structure. I ensured the brand and design of the website reflects the feel of their customized services used to maximize clients business opportunity and performance, while carrying the overall design and style throughout the related marketing materials. By understanding the clients requirements I was able to effectively apply them to the brand design and website which provided Traverse with successful business engagements and clients.

Traverse’s extensive professional experience providing restructuring, interim management and transaction support needed to be displayed on the new website in a manner that was engaging yet informative. We utilized a simple grid design to showcase the variety of clients and experience Traverse has worked with over the past decade. The use of engaging photography and clear messaging successfully display their extensive background as a trusted financial consulting firm who helps companies in a variety of different industries with proven results.



Marketing Collateral

Your collateral is a vital and integral component of your marketing campaign and requires thought and planning. Traverse needed collateral to support it’s marketing message to consumers with the creation of Sales Decks and print brochures. We designed consumer-oriented collateral with an emotional appeal that communicates Traverse’s unique and rewarding user experience gained from their years of combined experience, providing the highest quality advice, service and support to underperforming organizations. The design of each of the Traverse collateral supports and echoes the benefits and marketing message of Proven Results with a Direct Impact to the Bottom Line.

We successfully updated the Traverse LLC digital brand and created a new online presence that clearly communicates their commitment to the client experience, with easy-to-navigate actions, informative content that does not overwhelm the reader. We also utilized graphics and custom photography with aesthetic benefit and storytelling of their extensive experience and services.

Project Overview

Creation of an all new modern Brand, Logo and Website for Traverse. Including creation of all graphics and designs for the website.

Creative Strategy & Creative Consulting

  • Understand your vision and requirements
  • Create outline and workflow
  • Brainstorm ideas and solutions
  • Content review and updates

Info Architecture UI/UX Graphic & Web Design

  • Overall web site information flow & structure
  • Create sketches & wireframes
  • Developed the branding guidelines, color palette, type treatments
  • Designed the creative vision into a Brand and Identity Solution
  • Design the creative vision into graphical screen designs and all graphical interface elements

Front-End Development & WordPress Solutions

  • Develop the page layouts and design with HTML – CSS and WordPress Shortcodes
  • Test on browsers and devices
  • Client review, revisions, updates
  • Launch website

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