The vision for the Version III brand was to design a logo and brand mark that embodies it’s creator as a song writer and musician. The owner, Jake The III wanted to incorporate a roman numeral III as a symbol of his family name and the services he provides in song writing, music production and music publishing. We worked with Jake to ensure his vision for the brand identity was memorable and a unique image for the business that customers can use to identify him in a crowd.

We began our brand strategy with a client side brainstorming session and a concepting round to finalize the brand essence. Our solution was to create a brand mark that symbolizes the three key services Version III offers while still creating an image that embodies music, song writing and publishing. We utilized the Whole Note in music for the “o” in the Version wording as a subtle tie to sheet music and musical notes that indicate the pitches (melodies), rhythms or chords of a song or instrumental musical piece.

Since there are two departments in Version III, one for song writing & music production and one for music publishing / administration we decided to separate the two with a simple color change and wording to note each of their specific services. The color palette for Version III music is red, which is associated with energy, strength, power, and determination. Red is a very emotionally intense color and enhances human metabolism, increases respiration rate, and raises blood pressure. Which is the same thing music with real meaning can do. The color palette for Version III publishing is blue, which symbolizes loyalty, strength, wisdom and trust. These are specific traits you want a company to have when working with them to provide you with their services and support.

The final result was a brand image that exudes authenticity, strength, power, confidence, and loyalty with a logo mark that creates a positive message and image for musicians and song writers.

Building brand identity collateral that allows your customers to instantly recognize your company and distinguish it from others is critical is today’s work place. For Version III it was essential that we create a collateral system that clearly distinguishes between the two divisions of the company. We utilized the new brand image and applied this to the collateral designs to support Version III’s primary advertising message to musicians and song writers as a trusted resource in the competitive music production and publishing industry.